Shopping online is something that pretty much anyone does nowadays.  After all, this isn't 2000; transactions on the Web are safe and easy.  But there are still pitfalls when it comes to online shopping.  Here are tips to keep your identity (and your dollar) safe... and also maybe save a little moola.

Know Thy Vendor

It's important to determine if the online store from which you are buying is legit.  You don't necessarily have to buy from a huge vendor such as Amazon.com, but smaller stores need to be vetted carefully. 

• Perform a Google search on the store name (include such terms as "reviews") to find immediate issues with the site
• Check the site's contact information, and make sure it is accurate
• See if there are complaints on bbb.org

Make Sure It's Secure

If you are going to give your credit car information, make sure the site is secure.  You should see a lock icon at the bottom of the browser and shttp or https instead of http at the beginning of the Web addres.  If you start on a secure and navigate away from the secure connection, your browser should alert you.  Update your browser and operating system to make sure your security is up to date.

Use Single-Use Credit Cards

Use a single-use credit card number to protect your account number from being stolen.

Coupons, Coupons, Coupons

Never buy something online without checking for coupons and promotional codes. Sites like retailmenot.com, promotionalcodes.com, and afullcup.com are a must when online shopping.  Never pay full price unless you absolutely have to.

Use Tools

There are so many shopping tools online, it's a utopia for shopaholics.  There are a plethora of sites that allow you to compare prices of items.  Find deep discounts at sites like uwantsavings.com.  "Try on" clothes with virtual models, and give yourself a virtual makeover with taaz.com.  Got an iPhone?  There are shopping apps galore.  Use Google to find shopping tools; there are new ones popping up almost daily.

What are your tips for shopping online?